HYDRA+ — AI-Generated UGC Skincare Ad

An original AI-generated UGC-style skincare spec ad created to explore how artificial intelligence can be used to produce authentic, platform-native product content. The video follows a simple performance-ad structure: the model notices a skincare concern, discovers the serum, and naturally applies it to her skin. I developed the creative concept, designed the model and product references, planned the shot sequence, wrote the generation prompt, directed the AI output, and refined the final pacing. Special attention was given to character consistency, realistic product interaction, natural movement, and readable branding. Designed for TikTok, Instagram Reels, and paid social campaigns.