KYODA — Tennis Set

KYODA Tennis Set is an experimental AI fashion campaign created to explore how generative AI can be used to produce realistic, brand-ready social content without a traditional production setup. The project covers the complete creative workflow — from concept development and model generation to product visualization, AI video generation, shot direction, editing, sound design, and final color treatment. Rather than aiming for an overly polished AI aesthetic, the visual direction focuses on natural movement, believable imperfections, vintage-inspired imagery, and authentic tennis lifestyle moments. Designed for TikTok, Instagram Reels, social advertising, and fashion campaign content.