Spotify - The Artists You Love

Some favorites are still waiting to be found. “The Artists You Love” is a self-initiated motion concept exploring music discovery on Spotify—from the artists already on repeat to the ones we’ll love next. The visual begins with a growing collection of familiar artists, arranged as an endless grid of music waiting to be explored. As the movement builds, NO NA emerges from the crowd as the next discovery, accompanied by an animated rise in monthly listeners. I developed the concept, visual direction, artist-card system, typography, transitions, animation, and sound design in Adobe After Effects. The result is a fast-paced digital campaign designed to capture the excitement of finding a new favorite artist. This is an unofficial conceptual project and was not commissioned by or affiliated with Spotify.